Corporations

Engaging employees with creative activities centered on World Water Day

Opportunity

Global Impact’s longstanding corporate partner, Ashland, was interested in expanding employee giving and engagement offerings beyond the fall campaign season.
Ashland viewed Take Your Child to Work Day as an opportunity to incorporate a charity education event for employees and their children.

Approach

Engaged Global Impact charity partner, WaterAid, to develop a strategy for Ashland’s Take Your Child to Work Day with a focus on clean water, tying a global cause to the company’s sustainability goals of reducing environmental impact and preserving the world’s natural resources.
Planned and executed multiple hands-on activities to engage employees and their children:
- Watching and discussing a video about clean water access.
- Brainstorming, building, and testing a water collection container prototype.
- The Jerry Can Challenge where participants carried a large jug full of water for a set distance to replicate the experience that people in the developing world have transporting water.
Highlighted the Global Impact Clean Water Fund as a way to support WaterAid, increasing awareness of a charity partner and an important global cause.

Results

Planned and helped implement a powerful event for employees and their children that aligned with Ashland’s sustainability goals.
Informed Ashland employees and their children about the scarcity of clean water in many parts of the world and fostered their empathy with those in developing countries.
Educated participants on WaterAid’s work to provide access to clean water, sanitation and hygiene.
Received positive feedback from Ashland leaders who touted the employee engagement event as a success and showed interest for similar events in the future.

Featured Client:

Global Impact Case Study – Ashland and WaterAid

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Global Impact works on charitable ventures to inspire greater giving. We serve as a trusted advisor, intermediary and implementing partner across the private, nonprofit and public sectors. Through these partnerships, we have raised nearly $2 billion for causes such as disaster relief and global development. Global Impact’s reach and services are complemented by the work of our subsidiary company, Geneva Global.

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Engaging employees with creative activities centered on World Water Day

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